written by
J.D. Lindsay

Tell A Compelling Story

Your Website Sucks Websites Writing Marketing 2 min read

Don't let your website be boring 😴

Hey, thanks for visiting the blog! Quick heads up - this is a micro-post in a long running series called Your Website Sucks - Let's Fix That. If you find what's written here useful, check it out!

When you talk about yourself online, don't bore people with needless details. Everyone's a stranger, so don't waste their time.

When it comes to your website, most people stick around for about 15 seconds. If you want them to stay, give them a reason to. You need a hook.

Talk about what's unique about you

A timeless hook for any website is a great story. Don't know where to start? Try something personal: talk about your past, present, and future.

If you find it difficult to summon a story, try asking yourself some interesting questions. Write what occurs to your first:

  • Where did you come from?
  • What challenges have you overcome?
  • What victories have you had?
  • What drives you?
  • What goals do you have?
  • What’s in store for the future?

Truthfully answering is key. Once you have the basics down, look beyond. To tell a compelling story, talk about something primal. Put simply - talk about what other people can relate to: struggles and victories.

Great storytelling by RxBar

It doesn't always come easy

Struggling to come up with anything compelling? Don't overcomplicate it - a bio doesn't need to be longer than a few sentences. Make sure your framing what you say in an honest and positive light. It's not worthwhile to fake the personal.

But of course, this isn't easy. Telling a story about yourself requires self-awareness. If you find yourself unable to tell your story, cover the basics with a template. It's a start!

Stamatic has a great About page.

Don't worry about nailing your bio on a first attempt. Your life is constantly changing, and your story isn't yet finished. Periodically updating your website is a chance to evaluate your past, present and future. Focus on communicating something authentic today, and leave perfection for the future.

Flywheel does a fantastic job at showing off their company's history

Thanks for reading! Want to learn more? Subscribe to my personal newsletter:

This series of articles is constantly evolving and always open to improvement. If you have any thoughts don't hesitate to reach out. Feel free to drop me a note at [email protected]

Need help with your website? Check out my portfolio, or give me a shout!

Cheers, 🍻

- Josh @kraahkan

Cover photo by Philippe Toupet on Unsplash

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